Get Noticed: How Houston Recruiters Use LinkedIn to Find Top Talent

It is no question that LinkedIn has revolutionized how Houston recruiters find potential candidates. This social platform allows Houston recruiters to efficiently search for talent, as LinkedIn allows recruiters to find qualified talent quickly and efficiently.

Rest assured that as a job hunter, creating compelling LinkedIn page will not be time wasted. But there are a few tips & tricks you should use to make sure your profile gets to the top of a Houston recruiter’s search results.  So how can you optimize your LinkedIn Profile to align with this sourcing process?

There are many things you can do as a job seeker can do to optimize their Profile to align with a Houston recruiter’s sourcing process. You want to ensure that you show up in the appropriate search results, rank higher than other potential candidates, and then stand out among the search results.

Consider these tips:

• Your Profile should be 100% “complete” (a.k.a. “All Star”) per LinkedIn standards, to rise to the top of a Houston recruiter’s results pool.

• Include a detailed work history, with clear job titles and well-written job descriptions that describe both your responsibilities and your key accomplishments. Don’t stop at dates and job titles, wasting this opportunity to promote their experience and add important keywords to their Profiles.

• Within your Profile verbiage, include the keywords that tie to your desired industry and profession. These keywords could be inserted in different areas within your Profile such as your job descriptions, Profile summary, and headline. One of the best methods to find these keywords is to review recent job descriptions for the roles you are targeting and see what keywords are repeated over-and-over again.

• Most experts believe that users with more connections and more recommendations show up higher in the search results. Houston recruiters will take a look how many connections you have, which will demonstrate your level of engagement, commitment, interest and expertise in your industry.

• You’ve probably heard the saying, “Dress for the job you want, not the job you have.” Check your photo, because a Houston recruiter will! Do you have a professional, flattering Profile photo that looks like you already have the role you’re seeking? Do you look like a VP, Sales, for a technology company? Do you look like Head of Creative for a cutting edge advertising agency, OR is your photo outdated and slightly unprofessional? (i.e. Don’t choose the one from college of you holding a beer). Seek the feedback of a professional or objective source that will be honest about your online image.

• Does your headline clearly and effectively market your job title or skills? Are you labeled a “CPA” or “Marketing Coordinator | Social Media Manager”? Your headline is your personal tagline, but consider it carefully because there are some things you should avoid so a Houston recruiter can find you… 1. Avoid using slashes between critical keywords, for example, “sales/marketing.” Houston recruiters know that the LinkedIn search technology does not always recognize the two words separately. Instead, use a comma with a space or, one of the nifty vertical slashes with spaces, like “Marketing | Social Media.” 2. Don’t put a flowery, fake job in the “current job” section or in your headline. No Houston recruiters are searching for an “SEO Wizard” or an “Accounting Ninja.”

Bottom Line

By following these Profile optimization tips, you increase the likelihood that you will show up positively in the search results, when a Houston recruiter is sourcing candidates that match your set of qualifications, education and experience.

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