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Job ID#: 28346
Marketing Program Specialist
Direct Hire; up to 90K
Southwest Houston
Duties:
- Execute integrated marketing campaigns across email, social media, website, and paid media
- Manage and grow social media presence, aligning content with marketing objectives
- Develop email marketing campaigns, track performance, and optimize engagement via HubSpot
- Develop compelling content across channels engage target audiences
- Maintain and optimize corporate website with a focus on user experience
- Support paid media and digital advertising campaigns, working with external agencies as needed
- Analyze marketing performance metrics (Google Analytics, HubSpot) and provide insights
- Optimize campaigns based on market trends, competitive insights, and engagement data
- Refine messaging and tactics to improve brand visibility and lead generation
- Work closely with Product Management and external design agencies to develop collateral and campaigns to support new product launches
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related
- 3-7 years of experience in marketing, digital strategy, or content marketing
- Ability to manage end-to-end marketing campaigns, from strategy to execution
- Strong writing and communication skills, with experience in content development
- Proficiency in marketing automation, CRM (HubSpot preferred), and analytics tools
- Ability to work cross-functionally with sales, product management and regulatory teams
- Experience managing corporate social media & email marketing programs preferred
- Familiarity with Google Analytics, SEO, and paid media preferred
- Background in B2B marketing, OEM marketing, or medical devices preferred
Other Info:
- Business casual attire
- Thriving and growing organization recently involved in acquisitions; 160 team members
- Well-rounded benefits package
- Amazing company culture – collaborative, fun, down to earth, engaging, and approachable and motivating senior leadership
