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Job ID#: 41171
Director of Consumer Marketing
Direct Hire; flexible base + bonus
Katy; 1 day hybrid
**MUST be a proven builder—not someone who simply manages existing brands, but someone who has successfully created markets, influenced consumer behavior, and scaled high-growth organizations
**Ideal candidate will come from the marketing agency side, home services, cosmetics, health/wellness, subscription businesses, etc.
Duties:
- Lead B2B and B2C national consumer growth strategy, brand development, public awareness initiatives, and strategic partnerships
- Educate while building scalable programs that drive consumer adoption and measurable business growth
- Develop and execute a national consumer marketing strategy
- Build awareness around safe home sharps disposal
- Position the company as the trusted national leader in consumer sharps mail-back
- Drive measurable consumer acquisition, engagement, utilization, and retention
- Create a nationally recognized consumer brand
- Develop messaging that changes consumer behavior
- Build educational campaigns that simplify safe sharps disposal
- Establish the company as the category leader for home sharps mail-back
- Lead omni-channel consumer marketing efforts including Paid Search, SEO, Social Media, Email Marketing, Content Marketing, Video, Influencer Partnerships, Public Relations, Community Outreach
- Measure and optimize Customer Acquisition Cost (CAC), Conversion Rates, Engagement, Kit Utilization, Return Rates, Customer Lifetime Value, ROI
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred
- 10+ years of progressive marketing leadership experience
- 7+ years leading high-performing marketing teams
- Demonstrated success growing consumer-facing businesses
- Experience building national marketing strategies
- Strong analytical and performance marketing expertise
Other Info:
- Lots of room for internal promotability
- Not a traditional marketing role; opportunity to build a consumer movement, develop a new category, and drive one of the largest untapped growth opportunities in healthcare
- Report directly to the CEO and work closely with executive leadership to define the company's long-term growth strategy
- Benefits, 401(k), Dental, Vision, FSA, and Life
