Marketing Director
Professional Alternatives
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Job ID#: 41171
Director of Consumer Marketing
Direct Hire; flexible base + bonus
Katy; 1 day hybrid
**MUST be a proven builder—not someone who simply manages existing brands, but someone who has successfully created markets, influenced consumer behavior, and scaled high-growth organizations
**Ideal candidate will come from the marketing agency side, home services, cosmetics, health/wellness, subscription businesses, etc.
Duties:
- Lead B2B and B2C national consumer growth strategy, brand development, public awareness initiatives, and strategic partnerships
- Educate while building scalable programs that drive consumer adoption and measurable business growth
- Develop and execute a national consumer marketing strategy
- Build awareness around safe home sharps disposal
- Position the company as the trusted national leader in consumer sharps mail-back
- Drive measurable consumer acquisition, engagement, utilization, and retention
- Create a nationally recognized consumer brand
- Develop messaging that changes consumer behavior
- Build educational campaigns that simplify safe sharps disposal
- Establish the company as the category leader for home sharps mail-back
- Lead omni-channel consumer marketing efforts including Paid Search, SEO, Social Media, Email Marketing, Content Marketing, Video, Influencer Partnerships, Public Relations, Community Outreach
- Measure and optimize Customer Acquisition Cost (CAC), Conversion Rates, Engagement, Kit Utilization, Return Rates, Customer Lifetime Value, ROI
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred
- 10+ years of progressive marketing leadership experience
- 7+ years leading high-performing marketing teams
- Demonstrated success growing consumer-facing businesses
- Experience building national marketing strategies
- Strong analytical and performance marketing expertise
Other Info:
- Lots of room for internal promotability
- Not a traditional marketing role; opportunity to build a consumer movement, develop a new category, and drive one of the largest untapped growth opportunities in healthcare
- Report directly to the CEO and work closely with executive leadership to define the company's long-term growth strategy
- Benefits, 401(k), Dental, Vision, FSA, and Life
Founded in 1998, Professional Alternatives is an award-winning recruiting and staffing agency that utilizes technology and relationships to deliver top talent. Connect with us today!
To Apply for this Job Click Here
*Due to the high volume of applications we receive, we are not able to personally respond to all applicants. However, if you are selected to move forward in the hiring process, you will be contacted regarding next steps.