Marketing Program Specialist

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Job ID#: 28346

Marketing Program Specialist
Direct Hire; up to 90K
Southwest Houston

Duties:
 

• Execute integrated marketing campaigns across email, social media, website, and paid media
• Manage and grow social media presence, aligning content with marketing objectives
• Develop email marketing campaigns, track performance, and optimize engagement via HubSpot
• Develop compelling content across channels engage target audiences
• Maintain and optimize corporate website with a focus on user experience
• Support paid media and digital advertising campaigns, working with external agencies as needed
• Analyze marketing performance metrics (Google Analytics, HubSpot) and provide insights
• Optimize campaigns based on market trends, competitive insights, and engagement data
• Refine messaging and tactics to improve brand visibility and lead generation
• Work closely with Product Management and external design agencies to develop collateral and campaigns to support new product launches

Qualifications:
 

• Bachelor's degree in Marketing, Business, Communications, or related
• 3-7 years of experience in marketing, digital strategy, or content marketing
• Ability to manage end-to-end marketing campaigns, from strategy to execution
• Strong writing and communication skills, with experience in content development
• Proficiency in marketing automation, CRM (HubSpot preferred), and analytics tools
• Ability to work cross-functionally with sales, product management and regulatory teams
• Experience managing corporate social media & email marketing programs preferred
• Familiarity with Google Analytics, SEO, and paid media preferred
• Background in B2B marketing, OEM marketing, or medical devices preferred

Other Info:
 

• Business casual attire
• Thriving and growing organization recently involved in acquisitions; 160 team members
• Well-rounded benefits package
• Amazing company culture – collaborative, fun, down to earth, engaging, and approachable and motivating senior leadership

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